Our pledge to Mama Earth

 

01
OUR PHILOSOPHY
We are guests on this planet, borrowing from her riches, and it is our duty to tread lightly. The fashion industry, by its very nature, is not sustainable — but that doesn’t mean we can’t do better.

 

02
OUR MATERIALS
At our core, we honor Mama Earth by choosing only what she gives freely. Every thread we use is born from the earth — natural fibres that will return to the soil when their journey with you is complete. Even the smallest details matter to us: our labels, our elastic, every last stitch is botanical, ensuring that nothing lingers where it shouldn’t.

03
OUR PACKAGING AND PRODUCTION
We refuse to take more than necessary. Our pieces are crafted in small, considered batches — never in excess, never wasted. And when they reach you, they arrive wrapped in kindness, in packaging that is fully recyclable and biodegradable, from the tissue paper to the thank-you cards.

 

04
OUR MAKERS
Just as we honor the land, we honor every set of hands that brings our pieces to life. From the fabrics we source to our small team of female artisans in London, we consider every living being in our process. We ensure fair pay, safe working conditions, and a deep respect for the craft. Because caring for Mama Earth also means caring for her people.

 

05
OUR PROMISE
This is not perfection, but it is our promise — to remain mindful, to keep learning, and to always honor the land that gives us life.